Due to the transition to hybrid working, many planned events now take place online. Key opportunities to communicate have decreased along with your face to face engagement.
Taking your events online allows you to connect with your audience from the comfort of home, generating quality leads and remaining front of mind with your audience.
Online events can be daunting, they rely heavily on technology, and your content will need to be more relevant than ever.
Here's our approach to taking different kinds of events online.
With face to face events out of the question, people are looking for event formats they are familiar with.
Events we can offer:
Active Profile can help you choose the right technology platform for your event and work with you to set up and to test the technology within your infrastructure.
Popular platforms include:
There are a number of channels to promote your event and make sure you have the right attendees for your subject matter.
Key aspects to consider:
Your events marketing is just as important as the event messaging itself, the content plan needs to be clear and engaging.
Content to consider:
We create a plan of demand generation outputs and a clear promotion plan for your event.
The plan should include:
We can manage the roll out of your events promotion across different channels to generate leads for your upcoming event.
Promotion could include:
An event is nothing without attendees. There are a range of channels to consider when promoting an event to encourage sign ups.
Key sign up management tools:
To make sure your event goes without a hitch, we would suggest a full dummy run. This should run through all aspects of the event.
What to test:
We can offer support during your event to make sure everything remains on track.
An additional host can help by:
Following the event, you will hopefully have a list of engaged individuals at your disposal. Following up quickly with a clear call to action will help you nurture these contacts.
Ways to nurture leads: