Cutting through the waffle and generating quality leads with a data-led campaign approach  

Who they are

Medallia LivingLens is a world leading SaaS video intelligence platform. The SaaS platform enables the world’s best brands, market research agencies and technology providers to work with video feedback at scale, by analysing the data contained within speech, sentiment, emotion, and objects.

What we did

• Strategy
• Sales and CRM
• Content creation
• Campaign design
• Lead generation

Working together

We were appointed as LivingLens’ agency partner in 2019, to enable the business to scale its marketing efforts and drive performance as the company went through a period of rapid growth. 

Working with the CEO and Marketing Director, our growth marketing team spearheaded a series of strategic activities for the company. In February 2020 LivingLens was acquired by Medallia and we were retained to continue to work with Medallia LivingLens on exciting new projects.

What we've done so far

• Proposition and go to market messaging toolkit delivered in 4 weeks to be used across the business
• Set up of a marketing and sales engine in 12 weeks powered by HubSpot
• Activation of quick wins to drive change within 2 weeks
• Arming of sales team with a playbook to drive improvements and consistencies
• Experiment design to increase speed, agility and productivity
• Testing of different content and offers at each stage of the funnel
• Planned and executed a multi-media case study programme
• Development and testing of propositions for new markets

• Design of multi-channel, full-funnel campaigns to drive awareness through to enquiry 
• Creation of persona-driven content strategies and nurture programmes to generate MQLs
• Creation of automated nurture workflows to drive conversion
• Continuous optimisation to build data and insights to inform campaign and content design
• Benchmarking of data to create a predictable marketing funnel
• Integration of data to understand ROI
• Creation of real-time dashboards

"Active Profile quickly got to grips with who we were, they were extremely direct and told us what needed to happen. There was no fuss. When you are scaling a tech business fast, you need to move fast and they have a no b*llshit approach to getting on with things. The quality of work they produced for us was impressive and ultimately, they helped us to scale our marketing and focus on content-driven multi-channel campaigns quickly."

- Carl Wong, CEO, Medallia LivingLens