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Workshop

Crafting a point of view that cuts through the noise

Are you looking to stand out in your market? Would you like to showcase your business to the key decision makers within a company?

One of the best ways to do both is to craft an engaging, authentic point of view that can help your employees represent your business at events, in conversations, in the media, and across their social channels, which will help build credibility and reputation against your brand.  

At Active Profile, we work with teams to help establish and shape their point of view, so employees have the confidence and tools to help them react and respond to key discussions and announcements that emerge in the market. In the form of a workshop, we run through a range of interactive activities, and offer actionable insights and tips to help transform your employees into brand advocates and thought leaders.  

Why attend our Point of View workshop? 

75% of decision-makers have said that thought leadership has prompted them to research products or services they had not previously considered, yet the majority of businesses don’t invest enough time in shaping their communications and point of view, meaning they’re not prepared to react to key industry news.  

From proactive to reactive opportunities, establishing a solid point of view can create chances to appear in key media coverage, speak on major podcasts or at events, helping you strategically profile your business to your intended audience.  

However, if it was easy, everyone would be a thought leader. The secret to a good point of view is ensuring you’re building on the current conversation and news in the market, while offering an original and authentic opinion that ties back to your brand and mission.  

In our workshop, we’ll work with your team, offering the tools and information to help you create an engaging point of view that can help boost your profile. 

Discover the importance of crafting a point of view, by reading our latest blog.

 

Your team will come away from the half-day session with:  

  • An understanding of the importance of a point of view  
  • Key topics that they can use to craft engaging, topical thought leadership pieces or weave into conversations at events  
  • Examples of successful thought leadership in your sector  
  • Strategies to make sure topics are media friendly 
  • How they can use their point of view across different platforms, including social  
  • The power of LinkedIn and employee brand advocacy  
  • The tools and quick tips to get started  
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Enquire about our Point of View workshop

Do you think you and your team could benefit from some support around crafting a unique point of view? Enquire today to work with our trained communications specialists to turn your passions and opinions into a media-ready point of view that will leave a lasting impression with your audience.  

Head office

Unit 5, Baltic View
14 Brick Street
Liverpool
L1 0BN

0151 556 7050

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