When marketing a destination or place, creating a strong but accessible identity is vital. This identity provides a platform for marketing, influencing how people perceive the place and even how the people living and working there see themselves.
Regenerating the Albert Dock brought with it the enormous challenge of reinventing a place which meant so much to one generation, but little to another. Originally built in 1839, the Albert Dock heralded an era of British dominance in sea trade, at a time when Liverpool was the country’s second city.
As HS2 edges closer to becoming a reality, towns and cities along its proposed route are naturally benefiting from investment and regeneration. The same thing has happened with Crossrail. New rail lines mean more footfall and more footfall means more opportunity for businesses. Businesses, we have it on good authority, are big fans of opportunity.
Placemaking has been somewhat in vogue within the property sector for some time now, but where on earth did it come from?
Nicky Hughes, associate director and head of place communications at Active Profile, discusses what has made a man of Mann Island.
Kier Property and CTP has appointed the Active Profile property team to provide event management support and marketing consultancy services for its regeneration plans for Pall Mall.
Young professionals starting their careers in the built environment in Liverpool will now be able to build their network and engage with fellow peers, thanks to the launch of the Forum for Tomorrow’s (FFT).
It sounds pompous – and the smaller, cooler, emerging districts and venues, will say it will never happen to them – but gentrification comes to us all. Places never stand still. They are constantly evolving, changing and improving and there's nothing we can do to stop it.
Placemaking comes in all shapes and sizes. In Liverpool’s Knowledge Quarter, it’s on the large side - 450 acres to be exact. That area plays host to over 50,000 students and 14,000 jobs. It boasts “major players” in the science, health, technology, culture and education industries and, as a scheme, is aimed at positioning Liverpool at the forefront of global innovation.
The Northern Gateway Development Zone has been rebranded under the banner of the Constellation Partnership. The area, which covers seven Local Authorities and two Local Enterprise Partnerships across Cheshire and Staffordshire, sits on the planned High Speed 2 (HS2) route and has subsequently been boosted by investment.