When it comes to mixed-use placemaking, the possibilities are endless, but you might be wondering where to start. Here are a few approaches to placemaking for mixed-use developments in the UK that could help make your development the next big thing…
In recent years, there's been a noticeable increase in mixed-use developments, providing a blend of residential, commercial and cultural spaces. Residents are at the heart of this and, while appearing attractive to new residents is important, retaining the residents that you already have and keeping them happy is key to a scheme thriving. Here are a few tips for keeping residents happy.
"Be a voice, not an echo," said Albert Einstein. And when it comes to making your mixed-use locations unique, the same principle applies. Be brave in your creations and lead the way in forming a community that people love and are proud to be a part of. Here are three easy steps to help you along.
Placemaking is the word on everyone’s lips in property at the moment, but what actual benefits can it bring to mixed-use developments? Well, there are a number of things it can help to achieve, not least attracting occupiers - whether commercial or residential - to a development. In addition, placemaking can help to create a sense of community and boost the local economy.
What makes a sense of place? By definition, it’s "the characteristics that make a place special or unique and the experience a person has in that setting."
For developers to succeed in beating the competition and attracting target businesses to their new or refurbished schemes, there must a differentiator - something that makes them unique, attractive and memorableto prospective occupiers so that they stand out from the crowd.
Your first weapon in creating a solid placemaking strategy is research. Only when you truly know the ins and outs of a place and its people will you be able to create an impactful approach. Constantly ask yourself 'what will drive occupiers here?', 'what will make my audience stay in the area?' and 'what will give the community a sense of place?'
As a property developer, the top priority for any scheme is to attract the right occupiers. Before a development even begins to take shape, you'll already have in mind the types of businesses or people that you’d like to see in your new offices or homes. Here are four ways to make sure you’re attracting them.
2016 saw Active Profile embark on an exciting new project inviting the north’s digital and creative sector to showcase their innovative work spaces.
After 10 years at Active Profile, our account director Natalie has been an integral part of the success and growth of our team. Here, Natalie reflects on her personal highlights from the last decade: