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TALKING TECH - AROUND THE WORLD IN START-UP COMMUNITIES

As more and more start-up communities around the world look to challenge San Francisco’s Silicon Valley for the tech-hub crown, we explore some of the most thriving tech ecosystems on the planet, and how communication is playing a key role in their success.

WOMEN AT MIPIM: CANNES IT CHANGE?

Ahead of MIPIM next week, I've been reflecting on its recent bad press and the future of the conference.

REVERSE ENGINEERING YOUR BUYER PERSONAS

You can streamline your process for creating buyer personas by approaching them in reverse.

Buyer personas are characterisations of the people businesses want to target to buy their products or services. Most businesses – or at least their comms departments – will be familiar with the concept of buyer personas.

A QUICK GUIDE FOR MIPIM FIRST TIMERS

There’s plenty of advice out there on how to ‘survive’ MIPIM but ultimately, writing check lists that include comfy footwear and extra chargers for your phone aren’t going to do the one thing you’re out there to do – build your network and seek out new business opportunities.

THE THREE 'C's - CHRISTMAS, CHANGE AND COMMUNICATION

I know for some, the ‘C’ word should only be uttered during the month of December, not a day before and definitely not in February but bear with me. 

WHY FINTECH IS ONE TO WATCH IN 2018

Gone are the days of cheque books, requesting mini-statements and queuing at the bank — technology is changing the way we handle our finances massively.

NEW YEAR, NEW CAREER: MY FIRST MONTH AT ACTIVE PROFILE

In this blog post our newest Active Profiler, Leanne Bates, gives us an insight into her first month as a PR account executive.

FIVE SUPER-DUPER PLACES WITH SUPER-DUPER DESTINATION BRANDING

When marketing a destination or place, creating a strong but accessible identity is vital. This identity provides a platform for marketing, influencing how people perceive the place and even how the people living and working there see themselves.

WHAT IF WE TOLD YOU MARKETING CONTENT DOESN’T HAVE TO BE BORING?

Here’s something people don’t say enough: there’s a lot of bad marketing content knocking about. A lot of tedious, regurgitated, badly written content. Too often, corporate web copy and blog posts are where people play safe and imagination goes to die. A couple of reasons for this stand out…

IF YOU THINK PR, MARKETING AND LEAD-GEN ARE SEPARATE, YOU'RE DOING THEM WRONG

Although we think of PR, marketing and lead generation as all part of the communications mix, organisations often deliver them separately and for separate purposes. While that approach may have made sense historically, when the boundaries of those disciplines were more defined and the outputs more distinct, it’s not the way to go about things now.

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