Ahead of MIPIM next week, I've been reflecting on its recent bad press and the future of the conference.
You can streamline your process for creating buyer personas by approaching them in reverse.
Buyer personas are characterisations of the people businesses want to target to buy their products or services. Most businesses – or at least their comms departments – will be familiar with the concept of buyer personas.
There’s plenty of advice out there on how to ‘survive’ MIPIM but ultimately, writing check lists that include comfy footwear and extra chargers for your phone aren’t going to do the one thing you’re out there to do – build your network and seek out new business opportunities.
I know for some, the ‘C’ word should only be uttered during the month of December, not a day before and definitely not in February but bear with me.
Gone are the days of cheque books, requesting mini-statements and queuing at the bank — technology is changing the way we handle our finances massively.
In this blog post our newest Active Profiler, Leanne Bates, gives us an insight into her first month as a PR account executive.
When marketing a destination or place, creating a strong but accessible identity is vital. This identity provides a platform for marketing, influencing how people perceive the place and even how the people living and working there see themselves.
Here’s something people don’t say enough: there’s a lot of bad marketing content knocking about. A lot of tedious, regurgitated, badly written content. Too often, corporate web copy and blog posts are where people play safe and imagination goes to die. A couple of reasons for this stand out…
Although we think of PR, marketing and lead generation as all part of the communications mix, organisations often deliver them separately and for separate purposes. While that approach may have made sense historically, when the boundaries of those disciplines were more defined and the outputs more distinct, it’s not the way to go about things now.
When it comes to successful scale-up businesses, you could be forgiven for thinking that the US has a monopoly on them. Sound far-fetched? Just give this a try – ask everyone in the office to name a scale up business and I’d put good money on it that US Goliaths like Google, Amazon, Facebook and Airbnb are among the first responses you get back.