The gentrification of placemaking

It sounds pompous – and the smaller, cooler, emerging districts and venues, will say it will never happen to them – but gentrification comes to us all. Places never stand still. They are constantly evolving, changing and improving and there's nothing we can do to stop it.

04 July, 2017

The Liverpool HubSpot User Group - June Edition

On Tuesday 27th March we hosted the second Liverpool HubSpot User Group (HUG) for marketers and HubSpot customers in the city. The Liverpool HUG is the only event in the Liverpool City Region dedicated to the promotion of inbound marketing with HubSpot and is part of a global HUG community. A HUG  is a place for savvy marketers to meet other like-minded individuals to skill share on the many...

30 June, 2017

What you need to know about the rise of social selling

The momentum of "social selling" is growing rapidly and it's important that sales people realise the importance of this relatively new sales tactic.

16 May, 2017

Nuggets of knowledge on the power of creative placemaking

Placemaking comes in all shapes and sizes. In Liverpool’s Knowledge Quarter, it’s on the large side - 450 acres to be exact. That area plays host to over 50,000 students and 14,000 jobs. It boasts “major players” in the science, health, technology, culture and education industries and, as a scheme, is aimed at positioning Liverpool at the forefront of global innovation.

27 April, 2017

NORTHERN GATEWAY DEVELOPMENT ZONE GETS OUT-OF-THIS-WORLD PLACE BRANDING

The Northern Gateway Development Zone has been rebranded under the banner of the Constellation Partnership. The area, which covers seven Local Authorities and two Local Enterprise Partnerships across Cheshire and Staffordshire, sits on the planned High Speed 2 (HS2) route and has subsequently been boosted by investment.

04 April, 2017

HAMMOCKS, BALL PITS AND SKYWALKS SHOW PLACEMAKING IN NATURE

So often, we see placemaking interventions like public artworks, new squares or mixed-use developments seek to bring nature into our towns and cities. But what happens when we try to do the opposite? A masterplan for a park in Istanbul, Turkey, shows how placemaking can be employed to bring people out into nature.

20 March, 2017

GARDEN BRIDGE TRUST EXPLAINS ITS PLACEMAKING COMMUNICATIONS APPROACH

A report published last week by the UK’s Charity Commission commended the financial management for London’s proposed Garden Bridge. It is the latest potential pitfall negotiated for a placemaking project that has required meticulous communications delivery.

09 March, 2017

“POCKET PARK” SHOWS THE BEST PLACEMAKING IDEAS NEEDN'T BE THE BIGGEST

As we’ve seen, placemaking principles can be applied to developments on a massive scale, but they can also be employed on the very small, creating places within places. As part of one of its projects, WOHA Architects incorporated a tiny “pocket park” into the body of a building.

22 February, 2017

NEW FLOATING CITY WOULD BE THE ULTIMATE OF PLACEMAKING PROJECTS

As placemaking projects go, creating an entirely new city that floats on the ocean is about as literal as it gets – and as ambitious too. That’s exactly what French Polynesia, in the South Pacific, plans to do, though. The archipelago nation last month signed an agreement with the Seasteading Institute to cooperate on developing the legislation for such a floating city.

16 February, 2017

TERRACED MIXED-USE DEVELOPMENT TO BE VERDANT PLACEMAKING EXAMPLE

Sometimes, placemaking can be based on just a building’s functionality or its architectural aesthetic. AART Architects’ planned Nicolinehus, mixed-use development, however, will not only attract people with both residential and commercial offerings, but with an exciting staggered design that will be awash with greenery.

07 February, 2017
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