It sounds pompous – and the smaller, cooler, emerging districts and venues, will say it will never happen to them – but gentrification comes to us all. Places never stand still. They are constantly evolving, changing and improving and there's nothing we can do to stop it.
On Tuesday 27th March we hosted the second Liverpool HubSpot User Group (HUG) for marketers and HubSpot customers in the city. The Liverpool HUG is the only event in the Liverpool City Region dedicated to the promotion of inbound marketing with HubSpot and is part of a global HUG community. A HUG is a place for savvy marketers to meet other like-minded individuals to skill share on the many...
The momentum of "social selling" is growing rapidly and it's important that sales people realise the importance of this relatively new sales tactic.
Placemaking comes in all shapes and sizes. In Liverpool’s Knowledge Quarter, it’s on the large side - 450 acres to be exact. That area plays host to over 50,000 students and 14,000 jobs. It boasts “major players” in the science, health, technology, culture and education industries and, as a scheme, is aimed at positioning Liverpool at the forefront of global innovation.
The Northern Gateway Development Zone has been rebranded under the banner of the Constellation Partnership. The area, which covers seven Local Authorities and two Local Enterprise Partnerships across Cheshire and Staffordshire, sits on the planned High Speed 2 (HS2) route and has subsequently been boosted by investment.
So often, we see placemaking interventions like public artworks, new squares or mixed-use developments seek to bring nature into our towns and cities. But what happens when we try to do the opposite? A masterplan for a park in Istanbul, Turkey, shows how placemaking can be employed to bring people out into nature.
A report published last week by the UK’s Charity Commission commended the financial management for London’s proposed Garden Bridge. It is the latest potential pitfall negotiated for a placemaking project that has required meticulous communications delivery.
As we’ve seen, placemaking principles can be applied to developments on a massive scale, but they can also be employed on the very small, creating places within places. As part of one of its projects, WOHA Architects incorporated a tiny “pocket park” into the body of a building.
As placemaking projects go, creating an entirely new city that floats on the ocean is about as literal as it gets – and as ambitious too. That’s exactly what French Polynesia, in the South Pacific, plans to do, though. The archipelago nation last month signed an agreement with the Seasteading Institute to cooperate on developing the legislation for such a floating city.
Sometimes, placemaking can be based on just a building’s functionality or its architectural aesthetic. AART Architects’ planned Nicolinehus, mixed-use development, however, will not only attract people with both residential and commercial offerings, but with an exciting staggered design that will be awash with greenery.