When we hear the word “festival”, we might think of music, food or arts, but in recent times, we’ve seen technology entering the scene and captivating audiences across the world.
Here is your chance to lead a specialist PR team.
Active Profile is a communications agency that grows businesses and brands. We’ve helped countless clients become bigger and better, using the right mix of marketing and PR to help them reach their goals.
As more and more start-up communities around the world look to challenge San Francisco’s Silicon Valley for the tech-hub crown, we explore some of the most thriving tech ecosystems on the planet, and how communication is playing a key role in their success.
Ahead of MIPIM next week, I've been reflecting on its recent bad press and the future of the conference.
You can streamline your process for creating buyer personas by approaching them in reverse.
Buyer personas are characterisations of the people businesses want to target to buy their products or services. Most businesses – or at least their comms departments – will be familiar with the concept of buyer personas.
There’s plenty of advice out there on how to ‘survive’ MIPIM but ultimately, writing check lists that include comfy footwear and extra chargers for your phone aren’t going to do the one thing you’re out there to do – build your network and seek out new business opportunities.
I know for some, the ‘C’ word should only be uttered during the month of December, not a day before and definitely not in February but bear with me.
Gone are the days of cheque books, requesting mini-statements and queuing at the bank — technology is changing the way we handle our finances massively.
In this blog post our newest Active Profiler, Leanne Bates, gives us an insight into her first month as a PR account executive.
When marketing a destination or place, creating a strong but accessible identity is vital. This identity provides a platform for marketing, influencing how people perceive the place and even how the people living and working there see themselves.